Crystal Palace’s newly announced kit deal with global brand Puma has made plenty of waves amongst the club’s fan-base over the last week or so and now, we’ve been given a fascinating insight into the reasons behind the deal from Puma’s perspective as a brand.
— Craig Miller 🦅 (@cpfc1983) May 11, 2018
Aside from the fact that both the new home and away kits are minor works of art, there appears to have been real thought put into the link-up with Palace from behind the scenes at Puma HQ. As you can see from the tweet attached at the top of the page, Arsenal’s decision to leave Puma for Adidas at the end of next season left our new kit manufacturers looking to plug a gap in terms of their London-based UK partnerships, leaving Palace to move into the space vacated by the Gunners.
It’s interesting to note that our league status (we’re now heading into a record sixth consecutive top flight season) was seen as a key factor in Puma’s decision to work alongside us, leading me to believe that after years of being described as the stereotypical “yo-yo team” we’re finally starting to look and sound like an established Premier League outfit both on and off the field.
Whilst the improvement in both merchandise and kits themselves are a major plus point, so too is the possibility of our club being actively marketed across the globe, with Puma now having a vested interest in how fans everywhere view us. With shirts available in far more shops as a by-product of our collaboration with Puma, you’d hope our popularity will continue to grow in far flung places, as well as right on our doorstep in south east London.
It’s interesting to note that Zaha is being looked at as an extremely marketable figure within the Palace hierarchy, with billboards and advertising campaigns likely to feature him on a regular basis in the future. Whilst the club aren’t in need of any more reasons not to sell their star-man, the importance he holds in our relations with Puma are likely to dissuade anyone behind the scenes from accepting bids for him over the summer months. Put quite simply, he is Mr Crystal Palace and our new kit makers are keen to capitalise on that fact.
There will always be a few readers who aren’t interested in many of the details mentioned above but I hope most of you found the insight into the Puma thought process interesting.
I’ll make no bones about it, I’m proud to see the club making such a big impact in what is already an extremely competitive landscape.